BTS Army accuse company behind boy band of exploiting fandom in business expansion

In November, some fans questioned the quality of 'Butter' cassette tapes they ordered after receiving items that looked different from the sample photo. Photo: AP

K-pop has grown into a mega-sized industry with Korean acts becoming household names worldwide that are supported by fans from all over the globe. While the local agencies behind the artistes have all expanded their businesses, Hybe, the K-pop powerhouse behind boy band BTS, is at the fore.

But BTS Army, the global fan base of the K-pop sensation, has recently expressed its anger with the entertainment firm for its aggressive expansion. Many fans are complaining that the agency is bent on making money by selling fan merchandise at inflated prices and exploring non-entertainment businesses overly dependent on BTS’ intellectual property.