Blackpink's Lisa sets record with solo music video reaching 300 million views in 48 days

It took her just 48 days to reach the milestone, the shortest time for a music video released by a K-pop solo female artiste. Photo: Lisa/Instagram

Lisa of Blackpink amassed over 300 million views with her solo debut song on YouTube on Wednesday (Oct 27), announced label YG Entertainment.

It took 48 days to reach the milestone, the shortest time for a music video released by a K-pop solo female artist.

This replaces the previous record held by bandmate Jennie’s Solo, at 183 days. The two are the only music videos made by a K-pop female solo musician to achieve the feat so far.

The video for LaLisa set a world record for the most-viewed YouTube music video by a solo artiste in 24 hours when it was released on Sept 10.

On Tuesday (Oct 26), LaLisa topped 100 million streams on Spotify in about 46 days, the second-shortest time for a K-pop solo musician. It took Lisa’s Money, another track from the solo album, only 37 days.

The lead track from the same-titled album ranked No. 84 on Billboard’s Hot 100 and No. 64 on Official single top 100 in Britain. It topped iTunes top songs chart in 72 regions. – The Korea Herald/Tribune News Service