K-pop girl group Loona to promote Korean culture overseas

In February the group’s all-English song Star made it to No.40 on Billboard’s Pop Airplay chart. Photo: Handout

K-pop girl group Loona will be promoting Korean culture abroad in 2021 as honorary ambassadors for the Korean Culture and Information Service (Kocis).

The 12 band members’ main role as honorary ambassadors is to take part in Kocis events to promote South Korea’s global image as well as its pop culture content, according to the Ministry of Culture, Sports and Tourism.