Popcorn-on-demand: Belgian cinema chain gets creative amid pandemic

A cinema chain started testing popcorn deliveries in Belgium after a customer in Canada’s Yukon territory walked in and asked the manager if she could buy popcorn without a cinema ticket. Photo Filepic

Unconventional ideas such as popcorn deliveries could help cinemas get through the coronavirus pandemic, the head of Belgian cinema group Kinepolis said recently..

The pandemic has battered the industry, with many cinemas forced to close, restrict screenings or ban sales of snacks, while major studios move releases straight to home streaming platforms, dealing another blow to the box office.