Blackpink's 'Ddu-du Ddu-du' sets most-viewed record on YouTube with 1.5 billion views


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Blackpink became the first K-pop artiste to have a music video that was viewed more than 1.5 billion times. Photo: YG Entertainment

Blackpink became the first K-pop artiste to have a music video that was viewed more than 1.5 billion times.

The music video of its 2018 hit Ddu-du Ddu-du surpassed the 1.5 billion viewing milestone on YouTube on Tuesday, according to the management company YG Entertainment. It was the most viewed K-pop music video in 2018 and has been setting records ever since.

The song, a title track from its first EP Square Up, not only topped every music chart in Korea but also peaked at No. 40 and No. 55 on Billboard 200 and Billboard’s Hot 100 respectively, a record-high for a K-pop female band. It was streamed over 300 million times on Spotify as well.

The quartet has three music videos with over 1.1 billion viewings and a total of 26 videos with over 100 million views. Its YouTube channel has the most subscribers among female artistes in the world at 57.6 million. – The Korea Herald/Asia News Network

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