Beyond football, Qatar is using cultural soft power to impress the world

The Art Mill Museum will open in 2030, but is currently the subject of an exhibition in two locations in Doha. Photo: AFP

The notion of soft power is omnipresent in the public debate, especially since the opening of the World Cup in Qatar. The wealthy emirate has spent lavishly, especially in the field of culture, to expand its influence and make people forget the serious accusations tarnishing its image.

This is a strategy that can be seen as "artwashing."