The art of branding


We’re both art and design-led, Fictionist Studio founder Joanne Chew says, describing the ethos of the studio. — ART CHEN/The Star

ELEVEN years ago, Joanne Chew cast her ballot for the first time in a Malaysian general election. Chew, a Parsons School of Design alum, had up to that point spent most of her working life in New York and Singapore.

“Prior to 2014, I had not really worked in Malaysia for long enough to make a difference,” she recalls. But the act of voting sparked a desire to further play her part in shaping the future of the country.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
Fictionist Studio , design , branding , designers , art

Next In Business News

Matrade: Malaysia’s trade breaks RM3 trillion mark despite challenging global conditions
Swift Energy Tech subsidiary bags contracts worth RM18mil
Reneuco redesignates Mustakim Mat Nun to group MD
ISF Group IPO oversubscribed by over 31 times
Dayang subsidiary to purchase marine vessel for RM117.7mil
Ringgit eases slightly against greenback on caution amid renewed US-EU tariff tension
Maybank launches ROAR30 strategy plan, targets 13-14% ROE by 2030
Mitrajaya accepts RM42.81mil fourth variation order for data centre project
PJBumi acquires drilling rigs for RM162mil
Manforce secures Bursa approval for ACE Market IPO

Others Also Read