TikTok time: Art Basel HK welcomes 'art influencers' to its upcoming edition

The next edition of the Art Basel Hong Kong contemporary art fair will take place from May 25-29. Photo: AFP

For several months now, a new type of content creator has been springing up on social networks: art influencers. If they have quickly become the darlings of museums, art fairs are still reluctant to call on these art world newcomers.

Now, Art Basel plans to welcome them to its next edition in Hong Kong, but only on certain conditions. Since its inaugural edition in 2013, Art Basel Hong Kong has attracted different types of audiences, from art collectors to gallerists and dealers, artists, journalists and now influencers.