City Pop culture: the soundtrack to Japan's boom years goes viral


By AGENCY
Japanese City Pop culture from the 1980s creates a mysterious link to the past for its present-day following. Photo: AFP

Tel Liyanto wasn't alive during Japan's 1980s boom, but she loves the "timeless" City Pop hits of the era, now going viral thanks to a new generation of young, international fans. The glamorous soundtrack that accompanied the country's economic miracle is exploding in popularity decades after its upbeat synths, influenced by soft rock, boogie and soul, first hit the airwaves.

The retro genre is so hot that Canadian star The Weeknd sampled the 1983 track Midnight Pretenders on his latest release, and record companies are racing to reissue long-forgotten City Pop vinyl.

"It's like disco: a nostalgic sound, but also modern," said Liyanto, a 27-year-old from Indonesia who works for a creative agency, as she danced to City Pop in a Tokyo bar.

"I listen to it when I'm dancing, I listen to it when I'm chilling," she said.

From its origins in niche online music circles, the revival was amplified by YouTube's algorithm, which detects when a song is being liked and shared and recommends it worldwide.

The most popular tracks, like Mariya Takeuchi's Plastic Love, have tens of millions of views on YouTube.

From its origins in niche online music circles, the City Pop revival was amplified by YouTube's algorithm, which detects when a song is being liked and shared and recommends it worldwide. Photo: AFP
From its origins in niche online music circles, the City Pop revival was amplified by YouTube's algorithm, which detects when a song is being liked and shared and recommends it worldwide. Photo: AFP

The song's funk bassline and flamboyant brass have the optimistic vibe of Club Tropicana by Wham! - but the soaring Japanese vocals tell another story.

"Since the day I was heartbroken, I've been living life with day and night reversed," Takeuchi sings in the track that commenters call a "hidden gem".

"Why am I suddenly listening to Japanese 80s pop? And why is it so good?" wrote one.

Fresh, but familiar

Kei Notoya, a 33-year-old deejay, was hooked by City Pop the first time he heard it at a university party.

He has since collected around 3,000 records, some of which sell out in seconds from his online shop Tokyo Condition.

"Japanese music back then copied a lot of American rock, soul, R&B," he said. "It sounds fresh, but at the same time, familiar."

"People who weren't born can feel the energy, the atmosphere of the 1980s and 70s by listening to these songs."

The buzz has prompted Japanese record companies to upload more of their back catalogue onto streaming services.

But the huge number of "slept-on" songs - ignored for many years, but recently unearthed by music lovers - keeps interest in the genre alive, Notoya said.

He boasts of "new finds every week" in second-hand record shops, and released the compilation Tokyo Glow in December.

Kei Notoya, who has collected around 3,000 City Pop records, poses for a photo at a studio in his house in the Koganei area of Tokyo. Photo: AFP
Kei Notoya, who has collected around 3,000 City Pop records, poses for a photo at a studio in his house in the Koganei area of Tokyo. Photo: AFP

The Weeknd's sample of Tomoko Aran's hit on his new track Out Of Time is "the most mainstream example of any Japanese older music being introduced to a wider audience", said Patrick St Michel, a Japan-based music writer.

Midnight Pretenders was reissued on vinyl last year along with other City Pop favourites including Plastic Love, which has also been refreshed with a modern-day music video by record label Warner Japan.

'Not pure hedonism'

Gary Leong, the co-owner of White Noise Records in Hong Kong, said that while fans prefer hunting for original City Pop presses, the Plastic Love reissue has been "really popular" in his shop.

Young people who listen to the song on YouTube want to buy the reissue "as a souvenir, or for the artwork", he said.

The music is also popular on TikTok, where fans match their favourite tracks to anime-style sunset illustrations or dance along in 1980s clothes.

But beyond cheesy fun, new listeners are also drawn to City Pop by the "element of melancholy lurking within," said St Michel.

"That's something that creeps through all the City Pop songs and gains them virality. There's something sad about it too - it's not pure hedonism."

Nothing lasts forever though, and early trendsetters who started getting into City Pop online in the 2010s are already moving on, St Michel said.

They have "already kind of said clearly, 'it's already over for us, we're moving on to the 1990s'."

"It's like a race to find what Internet crowds will be into. But they're the ones to decide," he added.

"That's the beauty of it." - AFP

Get 20% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
Vinyl , Culture , City Pop , Music , Japan , Collector , Revival , TikTok

Next In Culture

Hemingway classic still inspires Americans to run with bulls in Pamplona
Welcome to 'FIFA Gully': the Kolkata lane transformed by a love for football
Asia’s first Durian Experience Centre opens in KL, featuring museum, theatre
HK bookseller, seized by Chinese authorities in 2015, dies in Taiwan at 70
Haruki Murakami says his novels are 'different' from AI literature
In Melaka, Peranakan heritage gets a killer twist with murder mystery weekends
Malaysian photographer-turned-artist gives the forest a voice
New Haruki Murakami novel 'The Tale Of KAHO', goes on sale in Japan, his first with female protagonist
Weekend for the arts: BookStreet hits 5, Seni Reog in KL, 'Jom Kita Ke Laut'
Tens of thousands queue for the Bayeux Tapestry’s rare England show

Others Also Read