US indie bookshops fight back against online giant Amazon with 'Boxed Out' campaign

A man waits to pick up books at Solid State Books, one of six independent bookstores in New York, Los Angeles and Washington taking part in a campaign by the American Booksellers Association (ABA) against Amazon, in Washington, DC. Photo: AFP

The American Booksellers Association has launched an advertising campaign against Amazon to alert the public to what it calls the growing danger that book stores are under from the online Goliath during the coronavirus pandemic.

The campaign, the first of its kind, was sparked by Amazon's "Prime Day" on Tuesday and Wednesday, during which Amazon offers bargains on products.