In 1992, renowned British artist Damien Hirst began his experiment to make "spin art" in his studio in Brixton, London.
Back then, Hirst even built a spin art stall and appeared at street fair in the British capital. His spin paintings are characterised by the works’ elongated titles, which begin with ‘Beautiful’ and end in "painting", and their bright colours.
The series began in earnest in 1994, when Hirst had a spin machine made while living in Berlin. A series of his machine-made spin drawings were subsequently exhibited at Bruno Brunnet Contemporary Fine Arts, Berlin, later that year.
At this exhibition, all gallery visitors were invited to make their own free drawings, using a spin drawing machine made from a drill. This experiment, to Hirst, was his way to "democratise" the making of art.
Now, people from all over the world can experience this fun style of creating art in the comfort of their own home, thanks to Snapchat.
Snapchat has launched a new augmented reality experience created in collaboration with Hirst. The new globally available Snapchat lens will allow people to make their own spin art in his style, no matter where they are.
"It's amazing to be working with Snapchat on this totally mega spin art lens and making it possible for millions of people to make their own spin paintings right from their phones," says Hirst in a media statement.
Through this Snapchat lens, users can pour virtual paint as their canvas spins, with the possibility of making millions of creations.
Once completed, they can share it to "Our Story" to contribute to a virtual public gallery.
For this spin art experience, Snapchat has also teamed up with US-based social justice network Partners In Health to support its Covid-19 relief efforts.
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