New era in whitening products

A french skincare brand heralds a new era in whitening with its innovative formulation.

IT’S no secret that Asian women have long aspired to have fairer, brighter and more translucent skin. In fact, the lengths that some women would go to can be a little unnerving, ranging from putting on unnaturally-white powder (not unlike that used by the Japanese geishas) from dubious sources, to actually using bleaching substances on their faces.