Changing the e-commerce game

Local knowledge: Ng is confident that their insights on the local SME landscape will help it compete with foreign players.

HAVING pioneered the trading of gold and jewellery on online platforms more than 12 years ago, Datuk Louis Ng is aware of the enormous potential that the Internet has to offer.

Ng, the founder and managing director of the Penang-based gold trading firm Public Gold Sdn Bhd, witnessed first-hand how taking a business online could bring efficiency to its operations, change consumer behaviour and even investment habits, as well as provide access to a much wider customer base.