Making data reachable for retailers


By JOY LEE

Looking bright: Chan (left) and Chua expect strong growth as retailers look to utilise data for marketing strategies.

Software helps store owners identify trends and minimise wastage from receipts

INCREASINGLY, businesses need to be able to read data more accurately and respond accordingly to ensure they are competitive, particularly so for brick-and-mortar retailers as more e-commerce players employ data analytics to scale and reach their customers.

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Business , Innergia Labs , data analytics , SME

   

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