Tujia.com, a Chinese online platform for booking shared accommodation, has ramped up efforts to expand its presence in overseas markets.
Tujia data showed bookings for outbound travel by Chinese users grew more than tenfold year-on-year in the first half.
Cambodia, Indonesia, Thailand and South Korea have seen rapid growth in the number of Chinese tourists. Cambodia was the fastest growing tourist destination for Chinese sightseers in the first half, with a staggering increase of 3,400% year-on-year.
Besides, European countries are favoured by Chinese travellers, with the farthest tourist destination in the region being Iceland.
In China, the top 10 tourism destinations were first- and second-tier cities, with Chengdu topping the list, followed by Beijing, Shanghai, Chongqing and Xiamen.
To cater to Chinese travellers, Tujia lists more than 1.2 million homes across 400 Chinese cities and 1,037 overseas destinations. It offers apartments, homestays, villas and other travel services ranging from family tours, business travel, vacations, team-building tours to short-term transitional renting.
“Demand for home-sharing services appears to be linked to China’s consumption upgrade. Compared with hotels, homes offer larger space and well-equipped facilities,” said Yang Changle, chief operating officer of Tujia.
“A homestay is more cost-effective, bringing leisure experiences for people in urban areas.”
According to the Data Center of the China National Tourism Administration, 131 million Chinese tourists travelled overseas in 2017. Their consumption reached US$115.3bil, making China the largest source of international tourists, in terms of trips and spending, for the fifth year running.
Unsurprisingly, Tujia targets the rapidly growing number of outbound Chinese travellers. In the last few years, the company’s overseas business has grown five times on average every year.
Tujia set up a small team in Japan in 2016. It plans to boost its presence in Japan to take advantage of the 2020 Tokyo Summer Olympics.
Last year, it teamed up with Rakuten Lifull Stay, an e-commerce company, to expand Japan’s homestay market.
In January, Tujia acquired Fishtrip, a Taiwan province-based bed-and-breakfast or B&B booking platform. The move added about 300,000 quality overseas properties to its listings.
Fishtrip marked Tujia’s first foray into the overseas homestay market. Tujia had acquired Mayi and the homestay businesses of both Ctrip and Qunar in China last year.
Its strategy reflects its increasing appetite for the overseas B&B business, trade analysts said. — China Daily/ANN