New method: Customers inside the Apple store in Mumbai, India. Apple Music will become available to premium users of Airtel’s Wynk music app in the country, which will eventually close. — Bloomberg
APPLE’S partnership with India’s second-biggest telecommunications firm will give the iPhone maker a sorely needed boost in a content market where it lags far behind the likes of Spotify and Walt Disney.
The US technology giant, working to boost revenue globally from services including apps, payments and media, is set to offer free music and video streaming to many of Bharti Airtel’s 281 million customers.
