KUALA LUMPUR: MR DIY Group has been ranked 99th in Inside Retail Asia’s inaugural Brand Conviction Index, which measures consumer consideration and willingness to recommend retail brands across Asia.
The Malaysian home improvement retailer joined other brands including Marks & Spencer at 44th, Harvey Norman at 57th and Ikea at 16th.
The index draws on YouGov BrandIndex data covering more than 70,000 consumer interviews across 11 Asian markets between June 1, 2025 and May 31, 2026.
According to the study, more than a third of Indonesian consumers surveyed said they would recommend MR DIY, a higher proportion than those who currently shop at the retailer.
“MR DIY’s profile describes a broad range of affordable household goods, hardware and other everyday products, available through an expanding store network beyond major cities.
“The Brand Conviction Index tells you something more commercially important by showing which brands consumers truly believe in and how far that belief extends beyond their current customers,” Robert Stockdill, Global Head of News, Inside Retail Asia said in a statement.
The index assesses brands using four measures: consumer consideration, recommendation, recommendation relative to existing customers and consideration relative to existing customers.
Harvey Norman ranked 57th, with the report highlighting its Malaysian presence, including the opening of its 40th store in the country.
Marks & Spencer took 44th place, while Ikea ranked 16th.
Online marketplaces featured prominently, with JD.com, Flipkart and Shopee taking second, third and fourth places, respectively. Rolex topped the ranking.
Inside Retail Asia said the index does not measure brand preference and has not been validated as a predictor of sales or revenue.
