WELCOME to peak protein. There have never been so many ways to get it. Grocery shelves are filling up with protein-infused popcorn, cereal, Pop-Tarts – even water.
The craze is being driven by social media hype about the macronutrient’s health benefits, as well as new dietary guidelines and the rise of appetite-suppressing GLP-1 (glucagon-like peptide-1) drugs.
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