PETALING JAYA: ACE Market-bound HSS Holdings Bhd plans to enhance its production capabilities and broaden its product portfolio by acquiring new machinery and equipment for both Facility 1 and Facility 2.
To support this initiative, TA Research said in a report that about 19% or RM2.6mil of the bakery products company’s initial public offering (IPO) proceeds have been allocated for capacity expansion, comprising RM1.1mil for Facility 1 and RM1.5mil for Facility 2.
HSS Holdings has set a RM13.5mil fundraising target for its IPO exercise, which will comprise a public issue of 74 million new shares and an offer for sale of 52.5 million existing shares at an IPO price of 18 sen per share.
The company is diversifying its product offerings by launching a new premium bakery brand targeted at the tourist market.
“The introduction of the premium bakery segment is anticipated in the second half of financial year 2026, enabling the group to tap into the higher-margin tourism and gifting market,” it added.
Meanwhile, the group also intends to strengthen brand awareness and market penetration through a range of targeted marketing initiatives.
These initiatives aim to enhance product visibility, facilitate direct consumer interaction, and drive conversion through experiential marketing.
TA Research has forecast HSS Holdings with an adjusted profit after tax of RM7.9mil, RM8.9mil, and RM10.3mil for financial year 2026 (FY26), FY27, and FY28.
