Hong Leong Bank expands Duitsmart financial literacy programme to 27 Segambut schools


KUALA LUMPUR: Hong Leong Bank and HLB Islamic will roll out their HLB Duitsmart financial literacy workshops to 27 primary and secondary schools across the Segambut district.

The bank, in a statement, said the programme is part of its efforts to improve financial education among Malaysians.

Launched in 2019, HLB Duitsmart covers topics including money management, budgeting and scam awareness.

The collaboration was launched with financial literacy workshops conducted at SMK Taman Tun Dr Ismail involving close to 300 students.

HLB also subsequently conducted workshops at SMK Segambut involving more than 600 students, with more workshops planned across the district this year.

Chief executive officer of HLB Islamic Dafinah Ahmed Hilmi said the programme aims to make financial education more accessible and practical for Malaysians.

“HLB Duitsmart is a manifestation of this vision, powered by our own employees who can speak from their experience and expertise.

“We hope to spark lasting curiosity among students about how money works, protecting themselves from scams, and planning for their future, and we are honoured to implement this structured program for this district,” she said.

HLB said the Duitsmart programme has reached more than 40,000 Malaysians through over 300 workshops conducted by more than 1,000 employees.

The workshops are tailored for different communities and have included budgeting workshops for underprivileged communities, scam awareness sessions for corporations and investment-focused talks at universities.

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