ISKANDAR PUTERI: The development of the Johor-Singapore Special Economic Zone (JS-SEZ) is now one of the Johor government’s main pillars to address the issue of brain drain.
It will do this by offering a high-income employment ecosystem capable of rivalling Singapore’s attractive labour market.
In a recent Bernama exclusive interview, Invest Johor chief executive officer Natazha Hariss said the focus has shifted to attracting high-impact investments that bring in capital and guarantee premium salaries for locals.
This is Invest Johor’s new corporate mandate.
He said the reality of the currency gap – S$1 is now valued at between RM3.30 and RM3.40 – remains a major challenge.
However, the JS-SEZ is expected to become a game-changer to narrow the quality-of-life gap among its workforce.
“We aspire to provide a dignified alternative.
“We do not want the people of Johor to remain trapped in the routine of waking up at 4am to queue at the Johor Causeway in search of better income.
“While local wages may not match the Singapore dollar in absolute terms, Johor’s lower business costs allow investors to offer improved remuneration.
“This is coupled with a better quality of life and work-life balance, without having to commute across borders daily.
“This, therefore, becomes a far more competitive proposition,” he said.
To support this transition, Natazha said Johor is mobilising the Johor Talent Development Council as a bridge to strategically ensure that its Sijil Pelajaran Malaysia school leavers and university graduates of nearly 50,000 annually, do not “slip away”.
He explained that the state government is taking a proactive approach by synchronising the construction of industrial facilities with skilled workforce development to ensure a seamless rollout.
“We have a lead time.
“For example, if a factory requires 12 months to be built, we have that one year to plan training and prepare students to meet labour needs.
“There are already investors who have signed memoranda of understanding with local universities such as Universiti Teknologi Malaysia and Universiti Tun Hussein Onn Malaysia.
“Students are sent to their home countries, such as China, for intensive training,” he added.
This enables direct transfer of skills and technology.
Once the Johor facilities are operational, local talent will be available to fill professional positions.
Natazha said Invest Johor has become more selective and is prioritising companies focused on automation.
Furthermore, the aim is to reduce dependence on unskilled foreign labour while creating quality job opportunities for engineers, technicians and accountants. — Bernama
