PETALING JAYA: The Malaysia External Trade Development Corp (Matrade) has partnered with Netherlands’ Enterprise Agency’s centre for promotion of imports from developing countries (CBI) to boost the export capabilities of Malaysian small and medium enterprises (SMEs).
The strategic collaboration will see CBI’s European Market Intelligence resources integrated into the Madani Digital Trade Platform (MDTP) under a digital partnership programme.
CBI’s market intelligence service provides comprehensive, up-to-date data and analysis on European market trends, requirements and opportunities, with MDTP serving as a key business support hub that will deliver these insights directly to local businesses.
“This initiative aims to empower Malaysian SMEs and exporters with critical market insights to support their expansion into European markets as well as access to reliable and high-quality market information that is pertinent to SMEs seeking international growth,” said Abu Bakar Yusof, chief executive officer of Matrade.
“By giving access to European market intelligence, we will reinforce Malaysian SMEs’ capabilities to export value-added and niche products to Europe,” he added.
CBI is commissioned by the Foreign Affairs Ministry of the Netherlands, and aims to promote sustainable trade that benefits both low and middle-income countries as well as European markets.
It supports SMEs by offering training, market information and advice for enhancing product quality and meeting European standards.
The programme offers access to an expansive library of resources on key sectors such as agriculture, consumer products and services. These materials include approximately 250 market studies, 30 news updates, and 25 webinars produced by CBI annually.
The collaboration utilises CBI’s Market Information iframe technology, which enables a simplified version of CBI’s platform to be directly embedded onto MDTP. Through this integration, users will be able to easily access extensive market research resources without having to leave the platform.
