Ferrari’s EV gains speed

FERRARI NV is using orders for its Luce electric car as a loyalty test for wealthy clients, signalling that support for the poorly received model may help preserve access to more desirable cars, people familiar with the matter say.

The message that purchasing the €550,000 (US$636,000) Ferrari Luce is a stepping stone to other, exclusive models has been delivered across parts of Ferrari’s collector network, the people say, asking not to be identified for privacy reasons.