Exclusivity drives true luxury


Customer commission: Bugatti Brouillard is a one-off hypercar.

I DON’T often meet chief executives (CEOs) of luxury automakers at solitary warehouses near train tracks.

But a windy March day in Miami saw me there with the bespectacled CEO of Rolls-Royce Motor Cars Ltd, Chris Brownridge, to view his company’s latest project – something so undercover that those who committed to the estimated US$3.5mil purchase price did so sight unseen.

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