Consumer demand likely to hold firm in 2026


TA Research said it expects domestic consumption in 2026 to remain broadly resilient.

PETALING JAYA: Analysts are maintaining their “overweight” stance on the consumer sector as they believe current valuations have largely priced in near-term concern of rising costs, while underappreciating the sector’s defensive earnings characteristics.

TA Research in a report said that it expects domestic consumption in 2026 to remain broadly resilient, underpinned by a stable labour market, civil servant wage adjustments, and ongoing fiscal support measures, including targeted cash assistance and initiatives outlined under Budget 2026.

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