KUALA LUMPUR: Zetrix AI Bhd in collaboration with the China Academy of Information and Communications Technology (CAICT) have announced a blockchain-based trust protocol for artificial intelligence (AI) agents - which is touted as critical infrastructure for an emerging “agentic economy” in which AI systems act, transact and communicate on behalf of people and companies.
Launched at the World Internet Conference Asia Pacific in Hong Kong, the platform — Avatar — allows individuals and enterprises to create agentic AI “digital twins” trained on their personality, preferences, knowledge and communications style.
According to a statement issued by Zetrix AI and CAICT, these agents can interact with users, other AI agents and online systems to carry out tasks with a verified identity layer and access to credentials or digital assets.
The announcement comes as companies push beyond chatbots toward autonomous systems that can negotiate, coordinate, execute workflows and represent users in digital environments.
Avatar enables this by providing a trust protocol to verify who an agent represents, what it is authorised to do, and whether the assets or credentials it uses are real.
Built on a hybrid OpenClaw and pipeline framework and integrated with the Astron and Zetrix blockchains, Avatar is designed to let AI agents access verifiable credentials, including identity, professional qualifications and digital assets.
The platform is set to also feature a CAICT-certified security framework and an open agent task store where third-party developers can publish their own specialised agents.
“Blockchain-empowered agentic AI will form the trust foundation for next-generation autonomous digital interactions,” said You Xiao Yu, vice-president of Astron CAICT. “As agents begin acting on behalf of individuals and enterprises, the secure and trustworthy execution becomes non-negotiable.”
TS Wong, Group Managing Director of Zetrix AI, said agents that represent their human users and/or companies herald a new wave of agentic tasks that require knowing who you are transacting with and having access to verifiable credentials or digital assets required to complete the task.
The move highlights a growing effort to merge blockchain-based verification with AI autonomy as concerns mount over impersonation, permissions, hallucinations and the absence of trusted identity rails in open AI ecosystems.
