KUALA LUMPUR: AEON Bank has launched its Ramadan and Syawal 2026 campaign, themed “Niat di Hati, Budi Terpateri,” highlighting the role of good intentions and thoughtful actions in creating meaningful community impact.
In a statement, AEON Bank said that, as part of its ongoing Salam Prihatin initiative, it engaged 100 households in Perumahan Pantai Permai, Kuala Lumpur, benefiting more than 400 beneficiaries.
Each beneficiary family received a RM300 grocery allowance, and AEON Bank volunteers, including senior leadership, assisted the families with budgeting and shopping. Since its inception, Salam Prihatin has supported nearly 2,000 beneficiaries.
The campaign also emphasises financial inclusion, with the bank introducing digital tools to help customers manage finances, save effectively, and access Shariah-compliant banking services.
In addition, a new feature in the AEON Bank app allows customers to pay Zakat across multiple categories.
Beyond digital engagement, AEON Bank organised on-site activities at Ramadan bazaars in Shah Alam, connecting with local communities and providing interactive experiences for visitors.
By combining community support, digital innovation, and accessible financial services, AEON Bank aims to strengthen both social and economic resilience during the festive season.
