Amway’s prospects remain muted from weaker sales


PETALING JAYA: Amway (M) Holdings Bhd’s earnings outlook for the financial year ended Dec 31, 2026 (FY26) remains muted, as gains from new product launches are tempered by weaker sales in the home appliances and personal care segments.

Following the company’s FY25 results briefing, CIMB Securities said it anticipates a tepid year-on-year (y-o-y) revenue growth of 3.8% in FY26, as well as higher operating expenses due to intense marketing initiatives scheduled for the year.

“While Amway’s near-term outlook is supported by its ongoing cost discipline and efficiency measures, we believe the subdued consumer sentiment and a challenging operating environment are likely to constrain earnings recovery,” it said.

The direct selling company’s revenue fell by 7.6% y-o-y to RM1.1bil for FY25.

CIMB Securities maintained its “reduce” call on Amway with a target price of RM4.15, down from RM4.20, and cut FY26 to FY28 core earnings per share projections by 1% to 2.4% to factor in operating expenses from a heavy FY26 marketing calendar.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
Amway , CIMB , direct selling

Next In Business News

Asia markets rebound, oil dives as Trump says Iran war could end soon
Ringgit opens firmer against US$ amid improved risk sentiment
FBM KLCI rebounds as oil retreats, Trump says Iran war to be over soon
Japan's Nikkei rallies as G7 moves to stabilise energy markets
Trading ideas: Maju, Malakoff, Velesto, Cypark, PPB, MFM, ES Sunlogy, Berjaya, Advancecon, Optimax, DKSH, Sunway Healthcare, Farm Fresh
Oil soars then retreats, gold drops as Iran war jolts global commodity markets
Wall St ends higher as hopes of Iran war resolution offset inflation fears
Banking shake-up to see leadership changes
Tech earnings trajectory expected to rise in 2026
AAX to face material earnings pressure due to elevated fuel prices

Others Also Read