HLB wealth management segment evolves

Kevin Lam, Group Managing Director and CEO of HLB (right), with Ng Yen Chuen, Segment Head of HLB Priority (left) and Tay Choon Wei, Head of Wealth (Malaysia), unveiling HLB's new brand identity

PETALING JAYA: Hong Leong Bank (HLB) has announced the evolution of its affluent wealth management segment, now known as HLB Priority.

In a statement, it said this transformation marked a strategic pivot from the transactional, product-based “priority banking” towards an advisory approach, designed to address the ever-changing aspirations and priorities of its clients.