KUALA LUMPUR: SBS Nexus Bhd has entered into a memorandum of understanding (MoU) with the National Cancer Society of Malaysia (NCSM) to formalise a corporate social responsibility (CSR)–focused strategic collaboration supporting the Lung Shield Programme.
In a filing with Bursa Malaysia, the branding and marketing solutions specialist said the collaboration aims to promote lung cancer awareness, prevention, early screening and community outreach under the Lung Shield Programme, a public health initiative led by NCSM.
Through this collaboration, SBS will serve as a strategic partner, mobilising entrepreneurs, corporate leaders, and business communities to actively participate in meaningful CSR activities aligned with health, environment, social and governance (ESG), and social impact goals.
NCSM, meanwhile, will contribute programme credibility, medical expertise and implementation support for Lung Shield-related initiatives.
“The MoU is to establish a framework upon which the parties can jointly explore the areas for collaboration to promote and support the Lung Shield Programme,” SBS said.
