KUALA LUMPUR: The Malaysia External Trade Development Corp (Matrade) is leading a delegation of over 120 Malaysian exhibitors in the world’s largest annual food and beverage trade exhibition, Gulfood 2026.
Taking place from Jan 26-30 at the Dubai World Trade Centre and Dubai Exhibition Centre, the Malaysia Pavilion will showcase a new era of F&B excellence centred on the twin pillars of health- conscious innovation and premium convenience.
Abu Bakar Yusof, chief executive officer of Matrade said: “Malaysia’s presence at Gulfood 2026 for the 22nd edition marks a strategic milestone in the nation’s trade relations with the Middle East, aligning with Matrade’s own market diversification initiatives.” — Bernama
