Rolls-Royce revs up custom cars

WHEN Rolls-Royce Motor Cars Ltd launched the Spectre in late 2023, the British automaker’s ultra-wealthy customers jumped at the chance to buy the brand’s first electric vehicle (EV) that offered a silent ride over the noise of a V12 engine. 

Two years on, early enthusiasm has waned for the US$420,000 model which can reach 60 miles per hour in 4.4 seconds, and sales have slumped, suggesting even billionaires are hesitant about buying EVs.