HANOI: As the Lunar New Year holiday approaches, many southern localities have rolled out coordinated measures to stimulate consumption.
In the closing days of last month, shopping activity at supermarkets and shopping malls across southern provinces and cities became bustling. The four-day New Year holiday from Jan 1 to 4 has driven up demand for shopping and travel, serving as a key trigger for year-end consumption stimulus programmes.
Capitalising on this trend, major retail chains have launched extended and strong-discount promotions.
GO! supermarkets nationwide are running a promotion from late December to mid-January, offering significant discounts on food, household goods, and Tet gift items, with many of those discounted by more than 20%, making quality goods more accessible.
At Lotte Mart Dong Nai, a promotional campaign is offering 30% to 40% discounts across a wide range of products, from fresh and packaged foods to household goods, electronics, and personal care items.
It aims to stimulate consumption and help ease spending pressures for consumers. — Viet Nam News/ANN
