Tahan makes camping cool

Brand builder: Chu and Khoo founded the brand to make quality outdoor gear affordable accessible to a wider audience.

THE 2020 pandemic has had lasting effects on daily life that continue to influence us today. Beyond changes in work and social interactions, a significant shift has been observed in how people spend their leisure time.

While some turned to activities like baking and gardening during lockdowns, others found inspiration in nature-based outdoor hobbies such as camping and hiking.