KUALA LUMPUR: Foodie Media Bhd
made a strong debut on Bursa Malaysia’s ACE Market today following strong investor demand for its initial public offering (IPO).
The stock opened at 35.5 sen, representing a 5.5 sen, or 18.3 per cent premium over its IPO price of 30 sen, with 15.29 million shares changing hands.
Its IPO was oversubscribed by 24.63 times for the public portion of 44.4 million shares, including 13.09 times for the Bumiputera portion and 36.18 times for the remaining public tranche.
Chief executive officer Nicholas Lim Pinn Yang said Foodie Media, a digital publisher, is well-positioned to capture growing advertising spending on digital platforms, supported by the continued shift in consumer attention towards mobile and social media.
"We are committed to strengthening our presence on these platforms by creating more value for our audiences and delivering stronger campaigns for clients. As the shift from traditional to digital media accelerates, we aim to continue providing high-quality, effective services,” he said at a press conference held in conjunction with the IPO.
He said the company’s client base includes small and medium enterprises (SMEs), corporations and advertising agencies. "Going into 2026, our focus is on serving clients better so that we can support larger advertising budgets,” he added.
Lim highlighted that the company has expanded beyond publishing to include influencer marketing, affiliate commerce and campaign management, forming a more integrated suite of services.
On market competition, he said the company aims to maintain profitability by continuing to produce high-quality content for audiences in Malaysia and across Southeast Asia, which in turn strengthens its revenue streams and supports margins. "Strong content allows us to grow our audience while spending less on advertising, so margins improve. We have been profitable since day one, and we intend to build on that,” he added.
Foodie Media creates and distributes digital content across major social platforms and its own websites, managing 34 lifestyle brands in Southeast Asia across food, property, travel, leisure, home and living, technology, sports and automotive.
Its key brands - including KL Foodie, Penang Foodie, Bangkok Foodie, Singapore Foodie and Halal Foodie - collectively reach 46 million followers. - Bernama
