Investors have forgotten scientific method

By MARTY FRIDSON

THE scientific method has been the gold standard in analysis for at least 400 years, but you wouldn’t know that from reading much financial research.

Untested market truisms, spurious correlations and cherry-picking abound, which can confuse investors and reduce market efficiency.

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ScientificMethod , FinancialResearch , MarketAnalysis , DataDriven , InvestorDiscipline , EvidenceBased , CriticalThinking , ResearchIntegrity

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