The Civil Aviation Authority of Malaysia has emphasised that Ascend’s approvals followed a rigorous evaluation process, signalling heightened vigilance after MYAirline’s collapse.
THE Malaysian market has proven challenging for new entrants, particularly in the airline industry.
MYAirline, for instance, collapsed in 2023, just a year after its launch, unable to navigate the unforgiving domestic aviation landscape. Ambition alone cannot sustain operations; a viable and sustainable business model is essential.
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