The price of better frontage

Take a walk along any busy commercial street in Kuala Lumpur or Petaling Jaya and you might notice a puzzling scenario. Two shoplots in a heated price competition selling identical products, yet one pays nearly double the rent.

Now, the reason behind this disparity is interesting because it all comes down to location and visibility. When a storefront faces the street, that precious frontage can make a huge difference in customer appeal. This prominent space serves as the first impression the business presents to potential customers.