Chen Wan Li, general manager of Zhejiang GOLD Intelligent Suspension Corp (left), and Ow Chen Lun, executive director of MSB Global Group
KUALA LUMPUR: MSB Global Group Bhd
said its wholly-owned suvsidiary MSB Machinery Corp (Malaysia) Sdn Bhd has been appointed the exclusive distributor of GOLD brand automotive shock absorber products in Malaysia, Thailand and Singapore.
In a statement, MSB Global said it had signed the 10-year agreement with Zhejiang GOLD Intelligent Suspension Corp, which supersedes an earlier agreement between the two companies.
"The new deal incorporates revised commercial terms, including updates to the payment structure and related obligations, as mutually agreed between both parties," it said.
The new deal gives MSB Global the exlusive distribution right in the three markets, covering a full suite of solutions including shock absorbers, active suspension shock absorbers, and related accessories.
"Singapore offers us a more structured yet premium-focused market where we can directly control brand positioning, service quality and technical support.
"Thailand, on the other hand, presents a compelling growth opportunity, its aftermarket scale and strong replacement culture make it a key market for GOLD’s high-performance suspension systems.” said MSB Global managing director Datuk Ow Kee Foo.
The agreement spans 10 years, with an initial five-year term, targeting a cumulative sales volume of RMB50mil (approximately RM30mil) across Malaysia, Thailand and Singapore, with provisions for renewal and incremental growth targets thereafter.
As part of the arrangement, MSB Global will also receive technical support, marketing materials, and product certifications from GOLD to ensure compliance and service excellence.
