Malaysia’s green tipping point

A COMMON question surrounding corporate sustainability today is whether companies are genuinely committed to environmental, social and governance (ESG) goals or if their actions are simply a matter of compliance and a pursuit of financial incentives. This question is relevant across multiple sectors, especially the construction and property industries.

For many, the answer is far more nuanced and optimistic. While incentives and regulations may serve as the initial spark, they are ultimately helping to normalise a fundamental shift in business thinking, moving sustainability from a regulatory obligation to a core business strategy.