PETALING JAYA: Aeon Credit Service (M) Bhd
and Aeon Co (M) Bhd have set up a joint venture company, AEON360 Sdn Bhd, which will serve as the central intelligence layer connecting AEON Group’s ecosystem of businesses in the country.
Aeon Credit will hold a 51% stake in AEON360 with Aeon Co the remaining 49%. In separate filings with Bursa Malaysia, both companies stated AEON360 will deliver a unified membership experience and provide customers with real-time personalisation and consistent value across retail, financial, digital and lifestyle services.
AEON360 is expected to commence operations next month.
"By enabling intelligence-driven access to AEON’s 360° customer view, AEON360 empowers both internal business units and external partners to engage meaningfully with AEON Group’s customers—supporting new forms of collaboration, campaign targeting and ecosystem insights’ access," the Aeon Credit filing noted.
