Steady outlook for Hup Seng on brand resilience


PETALING JAYA: MBSB Research is neutral on Hup Seng Industries Bhd’s near-term prospects, as elevated input costs and subdued export demand are likely to cap the biscuit maker’s earnings recovery.

The research house in a report said domestic sales should remain relatively resilient, supported by the group’s established brand presence, although post-festive seasonality may dampen volumes.

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