McDonald's China's plan to open 1,000 new stores annually and reach as many as 10,000 locations by 2028 is on track, boosted by innovation and localisation, according to its top executive.
The food service chain unveiled a report recently to mark the eighth anniversary of its transition to a developmental licensee model under the "Jin Gong Men" (Golden Arches) banner. McDonald's China was acquired by a consortium led by CITIC Capital in 2017.
