Consumers check out figures at a Pop Mart store in Wuhan, Hubei province, on May 4, 2025. [Photo/VCG]
Chinese women are emerging as an increasingly powerful and independent consumer demographic, with a rising preference for emotional value, self-care and collectible trends such as Pop Mart's Labubu, according to a survey.
Among this year's most notable findings, 33.1 percent of women bought collectible dolls or figurines over the past year, including trendy items from brands like Pop Mart and Jellycat, reflecting a growing trend of "cute consumption". Some 5.8 percent of women purchased more than 10 figurines within a year.
