Powering the future of email marketing

Jeffri: Almost anyone can run an email newsletter now. To stand out, you need to be sending the right information to the right people, giving them the content they are looking for using targeted techniques. Photo: Enginemailer

Petaling Jaya: Despite the rapid expansion of new channels and the rise of social media, email marketing still plays a crucial role in today’s digital marketing landscape.

“Email marketing has been around for a long time, and in my opinion, it isn’t going anywhere,” Jeffri Shahul Hamid, founder of Malaysian AI-powered email marketing platform Enginemailer Sdn Bhd, told StarBiz. “Just like the Internet, it continues to evolve.”