Four is the new five as consultancy defies norms

Hamurcu: We don’t want to be too dogmatic or rigid. If a client has a request, our rule is that you still make yourself available and are responsive.

WHEN change management consultancy &samhoud Asia announced the implementation of a four-day workweek at the start of this year, reactions were mixed.

“Some clients were shocked and thought we were crazy. There were even some who told us we wouldn’t survive because it wasn’t financially viable,” Nur Hamurcu, co-managing director of &samhoud Asia, tells StarBiz 7.