The tie-up reinforces Zara's local ties as part of broader efforts to enhance shopping experience both in store and online. — China Daily
BEIJING: Spanish fashion brand Zara has unveiled its latest collaboration with Chinese textile artist Lin Fanglu, reinforcing its local ties as part of broader efforts to enhance shopping experience both in store and online.
What makes the Fanglu Lin × Zara collection special is that it was launched in stores and online simultaneously across markets including Spain, the United Kingdom, Italy, Japan and South Korea.
Making her foray into the world of wearable design for the first time, Lin has showcased her works in apparel for women, men, children and home furnishings.
Inditex Greater China president Eugenio Bregolat Lukashov highlighted the importance of partnering with local artists, now for the fifth time, and said, “Zara is honoured to collaborate with Lin Fanglu, bringing her design aesthetics to customers worldwide”.
“Such collaborations deepen our connection with Chinese consumers while enhancing their understanding of the market.”
In Lin’s words, “In the realm of traditional craft, time is not told – it is held, in each stitch and knot, quietly accumulating. This collaboration with Zara is the first time my work has found a body to inhabit.”
Her work draws heavily from the textile traditions in Yunnan province.
Her journey in this craft took root during a year spent in Zhoucheng village, where she honed intricate skills in tie-dye, weaving and knotting taught by women artisans preserving these techniques for generations.
Zara joins a growing wave of fashion and luxury brands actively collaborating with Chinese designers and artists to explore innovative content and formats beyond mere cultural representation.
Nike, for instance, has partnered with four Chinese designer brands showcased during their Victory Lap at this year’s Shanghai Fashion Show. — China Daily/ANN
