GREENWICH: Advertising firms are bracing for a pullback in clients’ marketing expenditure, with the outlook for 2025 appearing increasingly muddled for the industry.
Though companies like Paris-based Publicis Groupe SA and New York-headquartered Omnicom Group Inc both recently dispelled the idea that tariff uncertainty had already squeezed clients’ marketing budgets, they did not dismiss the possibility of a bumpy road ahead.
“Of course, many of our clients are facing a very challenging situation due to uncertainty on tariffs, rising inflation and a geopolitical context that is more volatile than ever,” Publicis CEO Arthur Sadoun said on a call with analysts. — Bloomberg
