People-powered transformation


Yuen: When your people feel valued and are developing and learning, it positively impacts the product delivered to clients.

PETALING JAYA: When Darren Yuen took up the mantle of chief executive officer (CEO) at IPG Mediabrands Malaysia in December of last year, he wasted little time in jumping into action.

“Having been at IPG Mediabrands for more than eight years, I was able to have a solid understanding of what has been working for us and the progress points that we needed to execute. The transition was quite quick and seamless,” he told StarBiz.

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IPG Mediabrands , marketing

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