Tenacity makes Richard Mille tick

Timepieces undergo intensive aesthetic checking as well as rigorous testing. — Photos: Richard Mille

FOR a watch brand that has existed for less than two and a half decades to rise to the ranks of century-old industry heavyweights like Rolex, Patek Philippe and Audemars Piguet is nothing short of remarkable.

To do so with a conservative production of fewer than 6,000 pieces a year and an average price point of CHF290,000 (US$356,000) is even more impressive.